The Ad Trap: Products That Didn't Match the Marketing Hype

7. Tiny Measurements

Cost: $0.96* Product of KidsToysStore Acquired via AliExpress Choosing a side in this debate is difficult, particularly when you take a closer look at the package. The purchaser may not have looked closely enough because the packaging states, "Weigh Scale Toy Pink." Instead of a full-size scale, there was one that was twelve times smaller, suitable just for weighing a Barbie.

Small Scale @Fuzzanna's Shopaholic / Facebook.com | Pinterest | @VK Perfect Made in Malaysia was the toy scale. Far from being a typical Macy's or Bed Bath & Beyond home goods item, the scale was less than $1, which ought to have been the buyer's first hint. This is a great illustration of the tiny design industry and shows how it's not uncommon for people to shop online and inadvertently purchase items for dollhouses. On a tiny scale, people aren't used to such intricacy. The lack of visible posting of measures by vendors such as AliExpress results in purchases such as this Barbie scale.

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