The Ad Trap: Products That Didn't Match the Marketing Hype
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3. Type 1 Jeans from Levi's
Cost: $24.99* Produced by: Levi's bought from: Levi's retailers When Levi's Jeans made their Type 1 debut, significant marketing investments were undertaken. These expenditures were not profitable, though, and the Type 1 was an obvious failure as a brand. A contributing factor in the brand's downfall was the peculiar Super Bowl that left a terrible impression on prospective buyers. @LM / Pinterest | @ModelsTVCM / YouTube.com Levi's Type 1 Jeans
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