Crazy but Brilliant: Japan's One-of-a-Kind Inventions

6. Eating burgers and napkins shield

What it is: Pull your face aside to enjoy a burger.
Created in 2013
When a Classic Burger ($8.48) is purchased, the average cost is $0.
The Classic Burger at Freshness Burgers were once exclusively enjoyed by men. The Japanese restaurant business, which specializes in American cuisine, was baffled as to why only female customers wanted to eat burgers. Then it dawned on them. "Ochobo," or concealing one's lips when in public, is a highly valued custom in Japan.

A Burger Eating Napkin Shield via Facebook (@Heidi Autio).
The Liberation Napkin, invented by Freshness Burger, covers your face while you eat the burger. In this manner, women can still respect Ochobo and indulge in a delectable burger. The Liberation Napkin has been effective, despite its somewhat unrealistic appearance. Freshness' Classic Burger sales to women have increased by 213%.
The invention is a brilliant technique to protect your friends from the occasionally uncomfortable experience of seeing you attempt to eat something that appears to actively disintegrate as soon as it comes into contact with your face. Consider it a sophisticated napkin!

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